APTRA Online
Training Centre

Preparing tomorrow,

Our role in the travel retail industry comes with many exciting challenges and rewards. It brings us into contact with other people from different backgrounds, with different stories and situations. Above all, it presents us with opportunities to learn.

To help protect our unique industry and ensure you meet your obligations, APTRA has developed this online training tool. It is designed to help keep you informed, empowered and supported as you carry out your role as a responsible retailer.

We hope you enjoy the learning experience!

Responsible Retailing: Exercising your role in the safe, ethical sale of alcohol

This 30-minute module covers all the key policies in relation to alcoholic beverage service under the APTRA Code of Conduct, including store set up, sampling and customer interaction. Identify those customers that require extra care and attention, apply strategies to ensure a positive outcome and know how to respond when a difficult situation arises.

Our Partners & Supporters

APTRA acknowledges and thanks our partners below who have helped finance this training programme.


are a part of Bupa